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OCT 28, 2020

BA20 - NY

The leading behavioral finance event for investment professionals

BEHAVIORAL ALPHA 2020 – NEW YORK

Date: Wednesday, October 28th, 2020
Time: 12.00pm – 5.00pm
Venue: TBD

“A half-day event designed to spark ideas, provoke change, and explore new initiatives by asset managers and allocators alike”.

Chris Woodcock – Head of Research, Essentia Analytics

INVESTMENT CREATIVITY

We’re busy putting the finishing touches to this year’s exciting event.

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BA20-NY KEYNOTE

Jonah Berger

Jonah Berger

Bestselling Author and Consumer Behavior Expert

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is author of the internationally bestselling ContagiousInvisible Influence and The Catalyst. Dr. Berger has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. www.jonahberger.com

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