The leading behavioral finance event for investment professionals
BEHAVIORAL ALPHA 2020 – NEW YORK
Date: Wednesday, October 28th, 2020
Time: 12.00pm – 5.00pm
“A half-day event designed to spark ideas, provoke change, and explore new initiatives by asset managers and allocators alike”.
Chris Woodcock – Head of Research, Essentia Analytics
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Bestselling Author and Consumer Behavior Expert
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is author of the internationally bestselling Contagious, Invisible Influence and The Catalyst. Dr. Berger has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. www.jonahberger.com
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